About Us
Empowering Off-Premises Catering Operations
Our Mission
At MonkeyMedia Software, we grow dependable partnerships with restaurant operators, providing them with a central hub of advanced catering tools to achieve operational excellence, empowering them to cultivate strong and lasting relationships with customers and colleagues where they live, work, and play.
The Story of MonkeyMedia
MonkeyMedia Software’s journey began in 1997, when Erle acquired Tony’s Deli with a vision to revolutionize takeout, delivery, and catering. This ambition sparked the creation of a small, passionate team that, by 1999, developed the first version of MonkeyMedia—a web-based business solution tailored for catering operations.
By 2002, MonkeyMedia Software was officially incorporated (as “MonkeySoft Solutions Inc.”), setting the stage for rapid innovation. In 2004, we expanded our focus to serve multi-unit restaurant chains, helping them streamline and scale their catering services.
The year 2007 marked a turning point as key management, talent, and capital joined the company, fueling our growth. In 2011, we published Get Catering and Grow Sales, a landmark book that amplified awareness of MonkeyMedia and the power of strategic catering.
With momentum building, 2015 brought a bold rebrand, reflecting our evolution and renewed energy. In 2019, MonkeyMedia was acquired by ezCater, integrating our expertise into a broader ecosystem.
Innovation continued in 2024 with enhanced partner integrations and the launch of our second-generation online ordering platform. Most recently, in 2025, we were acquired by Valsoft Corp, proudly returning ownership and operations to Canada—bringing our story full circle and setting the stage for the next exciting chapter.
