Get Catering and Grow Sales!
A Strategic Perspective for the Multi-Unit Restaurant Executive
Authored by Erle Dardick MBA
Introduction by Tom Feltenstein
MonkeyMedia CEO, Erle Dardick, believes the multi-unit restaurant industry is leaving billions of dollars on the table.
Get Catering & Grow Sales!™ A Strategic Perspective for the Multi-Unit Restaurant Operator is a clear solution for food businesses struggling to stay afloat or to grow in recessions and difficult financial times.
“I believe the fastest-growing source of revenue for restaurants will be catering,” says Dardick, an experienced entrepreneur, “and I have no doubt it will be their most important revenue source during the next decade.”
Dardick, the CEO of MonkeyMedia Software, a food industry consulting and software company, has helped his firm’s clients grow their revenue by embracing a catering strategy.
Catering, which can be supplied to corporations, organizations or private individuals, can include off-premise drop-off catering with or without set-up services or off-premise catering for pick-up. Ones catering strategy may even include altering menu selection, portion sizes, and the creation of a proprietary beverage. Many pitfalls and opportunities await those brands ready to incorporate a catering strategy.
“This is a book about driving new and incremental sales for our community’s brands,” writes Dardick. “It’s about getting out a roadmap for the future of how our industry can come together as a group and use Get Catering and Grow Sales! as a compass for innovating as a community. It’s about leveraging our assets to maximize catering as a substantial revenue channel in the multi-unit restaurant environment.”
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